This study is one of those that anyone with an IQ over 100 could have figured out without the benefit of researchers and data: California farmers could save lots of water and lots of money if they would just buy a freaking clue.
About 75 percent of the water used in California is used for agriculture, and the large farms, which grow most of our food by a wide percentage, are very wasteful when it comes to water. Most of this state is in desert-like conditions for most of the year, yet God forbid you should suggest someone shouldn't water their crops or they lawn any idiotic time or way they feel like (yeah, landlord across the street, having your sprinklers go off at 11 a.m. every day, I'm talking to you!).
Why don't people get that we don't have infinite supplies of water? We can't just dump it out everywhere willy-nilly!
Then there's this:
Just one of the proposals—watering crops only when they need it—would save enough water to fill Hetch Hetchy reservoir in Yosemite National Park 10 times over...
WATERING CROPS ONLY WHEN THEY NEED IT?!?!?!?!? What the bloody hell are they doing out there? Do they not have to pay for water at all?? It's just mind-boggling.
Oh, and how dare someone suggest that the farmers grow crops that actually thrive in our environment, instead of RICE.