O'Reilly uses name-calling about once every seven seconds

From Romenesko:

An Indiana University study finds that Fox News personality Bill O'Reilly calls a person or a group a derogatory name once every 6.8 seconds, on average, or nearly nine times every minute during the editorials that open his program each night. "It's obvious he's very big into calling people names, and he's very big into glittering generalities," says IU j-prof Mike Conway . "He's not very subtle. He's going to call people names, or he's going to paint something in a positive way, often without any real evidence to support that viewpoint."